Wednesday, June 17, 2020

Dissertation About Adidas Strategic Marketing Analysis - 3300 Words

Dissertation About Adidas Strategic Marketing Analysis (Dissertation Sample) Content: Strategy Analysis: AdidasWord count: (3,051)Executive SummaryThe sports clothing industry is highly competitive with major brands such as Nike and Puma, setting up the competitive pace for other design majors such as Adidas. Adidas is one of the major sports clothing manufacturer that has been able to own a large market share despite the unwavering challenges that faces the sporting clothes and footwear industry. In the Europe, Adidas remains the largest sportswear company.. The influx of other competitive companies into the sportswear industry has made it hard for Adidas to maintain its market share. Adidas Company owns the Reebok Company, Rockport, TaylorMade-Adidas Golf Company as well as 9.1% of the Bayern Munich football club. The rapidly growing sports industry has created a larger market for Adidas. The company has adopted a product differentiation strategy with the view of gaining the competitive advantage ahead of the other companies such as Nike. This report analyses the external environmental factors affecting Adidas using PESTLE model, Porters five force model. On the other hand, the report discusses the internal environmental factors that affect the company using value chain analysis model and SWOT analysis. In addition, the report bears the discussion on Adidas, position in the footwear industry using the BCG matrix. The report findings state that Adidas has a sales target of 17 billion Euros by the year 2015. In order for them to achieve this, the company must ensure more than 15% annual growth rate with operating margin of 11%. However, this company experiences several challenges, including the introduction of other competitive companies who find it easier to venture into the sportswear industry. Nevertheless, Adidas should consider incorporating the cost leadership strategy, where the company will be able to achieve the highly competitive costs for their products.Contents TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc403033 846 \h 12.0 External Environmental Analysis of Adidas Footwear Production PAGEREF _Toc403033847 \h 12.1 PESTLE Analysis Model PAGEREF _Toc403033848 \h 12.2 Political Issues PAGEREF _Toc403033849 \h 22.3 Economic Issues PAGEREF _Toc403033850 \h 22.4 Social Issues PAGEREF _Toc403033851 \h 22.5 Technological Issues PAGEREF _Toc403033852 \h 32.6 Environmental Factors PAGEREF _Toc403033853 \h 32.7 Legal Issues PAGEREF _Toc403033854 \h 33.0 Porters Five Forces Framework PAGEREF _Toc403033855 \h 33.1Threats of New Entrants PAGEREF _Toc403033856 \h 43.2 Threats of Substitutes PAGEREF _Toc403033857 \h 43.3 Competitive Rivalry PAGEREF _Toc403033858 \h 53.4 Bargaining Power of Customers PAGEREF _Toc403033859 \h 53.5 Bargaining Power of Suppliers PAGEREF _Toc403033860 \h 54.0 Internal Environment Analysis PAGEREF _Toc403033861 \h 64.1 Value Chain Analysis PAGEREF _Toc403033862 \h 65.0 SWOT Analysis PAGEREF _Toc403033863 \h 85.1 Strength PAGEREF _Toc403033864 \h 85.2 Weaknesses PAGEREF _Toc40303 3865 \h 85.3 Opportunities PAGEREF _Toc403033866 \h 95.4 Threats PAGEREF _Toc403033867 \h 96.0 Problems Faced by Adidas PAGEREF _Toc403033868 \h 97.0 Analysis of Adidas PAGEREF _Toc403033869 \h 107.1 BCG Matrix PAGEREF _Toc403033870 \h 107.2 Porters Generic Strategies PAGEREF _Toc403033871 \h 108.0 Conclusion PAGEREF _Toc403033872 \h 119.0 Recommendation PAGEREF _Toc403033873 \h 1110. References PAGEREF _Toc403033874 \h 121.0 IntroductionAdidas UK is a multinational corporation whose primary activity involves manufacturing and designing of the sportswear such as shoes, clothing and other accessories. This company is rated as the second largest sportswear company in the world and the largest sportswear company in Europe. Adidas Group (2013) reports that, Adidas owns up to 9.1% of the famous Bayern Munich club in Germany. The Adidas Company also ventures in the manufacture of other products such as bags, watches, shirts, eyewear as well as other smaller accessories. As at 2008, the co mpanys revenue was estimated to be 14.88 billion. With its product differentiation strategy, Adidas has been able to maintain its large market share in the sportswear industry (Chaudhuri, 2013).In this report, the strategy used by Adidas in the United Kingdom will be analysed. The report will focus on the footwear as a strategic business unit (SBU), and analyse it using relevant business strategy models. The report will also provide a concise PESTLE analysis, use of Porters five-force model, SWOT analysis as well as the value chain analysis of the company in relation to the manufacturing of the sports footwear.2.0 External Environmental Analysis of Adidas Footwear Production2.1 PESTLE Analysis ModelGregorić (2014) notes that PESTLE analytic tool is a tool that is normally used in the analysis of the external environmental factors that affect a particular companys operation. This analytic framework analyses the political factors, economic factors, technological issues, and legal factors, environmental and ecological issues that affect a particular company or organisation. Below is figure 1 showing PESTLE framework tool.Figure 1: PESTLE ModelSource: Gregorić, 20142.2 Political IssuesThe UK has a stable political atmosphere that has favoured Adidas operation in the country. However, Adidas has experienced challenges especially when it comes to taxation. The taxation rates in the UK are relatively high thus, elevating the costs of operation. The UK government has indirect influence in the companys operation through legislation, taxation and licensing. UK is an Adidas core market where most of its footwear is traded (Gregorić, 2014). However, the changes in the taxation by the UK government have seriously threatened the footwear trade in the country. Heavy taxes affect the rates of returns from the sales of the footwear. The UK government has introduced regulations that affect the labour markets for this company. With the new regulations that have led to the increase of wage rates to 7.85 (Adidas Group, 2024).This makes it expensive for Adidas to higher labourers (Dawes, 2009).2.3 Economic IssuesSome of the potential economic factors that affect most of the large companies in the UK include the heightened exchange rates, the robust inflation rates, fluctuating interest rates as well as the policies in economic growth. According to reports given by Bank of England, there has been a GDP growth of 0.9% with a 1.5% reduction in the inflation rates. These factors have improved the economic environment for Adidas. On the other hand, unemployment rates have also reduced by a 6.2% margin between May to July 2014 (Rosenzweig, 2013). This has improved the markets for Adidas products as well. Due to such growth, the interest rates for various financial institutions have gone down allowing companies like Adidas to be able to leverage their operations. In the United Kingdom, where the impact of the economic downturn had been realised, Adidas suffered a severe setback. Ideally, the economic crisis in Europe, which was characterised by a dropdown of up to 1.8% of the economy, affected most of the markets within the European region (Gustafson, 2014).2.4 Social IssuesSocial factors affect most of the companies operations, both directly and indirectly Many people in the UK love football and other sports. This has made it possible for Adidas Company to be able to get large market for their products in the UK. Ideally, most people in the UK have good income, that creates a strong market for their footwear products. The knowledge of the social values of the customer helps the companies in designing products that are tailored to meet the tastes of the customers (Laturkar Alvi, 2010).The UK population is comprised of majority old individuals whose taste in sportswear does not require complex designs. This makes Adidas to inject less in terms of production costs. However, the age distribution affects the market for the footwear produced by this company. Since there are lesser young people as compared to older people, Adidas must make footwear that is friendly to the lifestyles of the older population. Nonetheless, this company is able to provide their customers with tailored footwear that match their needs (Gregorić, 2014).2.5 Technological IssuesThe trends in technology facilitate innovative ideas, development of newer products change and automation of the production process. Rates of technology transfer in the UK are faster, making companies such as Adidas to adopt various efficient technologies to replace their obsolete techniques of production. With its target on improvement of the quality of the footwear, the company has incorporated the latest technology in designing and producing the footwear (Laturkar Alvi, 2010). The newer technologies help Adidas to cut costs by reducing the manual operations. For instance, this company uses an automated process of dying the footwear such as shoes. Technolog y has also improved the marketing efforts of the companys products. In as much as the company uses the digital communication methods to conduct its marketing through displays and advertisements, the company has realised changes in its sales.2.6 Environmental FactorsThe UK has stringent legislation that control the effects of the pollutants that may affect the health of individuals within and outside the company. This rules ensure that Adidas reduce the production of pollutants that may affect the health of individuals.. In the United Kingdom, all manufacturers are restricted to ensure that they conduct production of their products using environment-friendly materials. Government regulation on environmental pollution has forced Adidas to use an eco-friendly raw material (rubber), which has reduced the rates of pollution by the company. (LeCrom, Selwoo...

Monday, May 18, 2020

The Issue Of Domestic Violence - 1312 Words

In February 2014, Ray Rice, a professional football player for the Baltimore Ravens, got into a physical altercation with his fiancà © in a casino elevator in Atlantic City, NJ. Rice was indicted and charged with aggravated assault and the NFL suspended him for two games. Many thought the NFL’s punishment should have been harsher, but the story quickly faded away. Later, in September of 2014, a full video of the altercation in the elevator surfaced and was released to the media. The video shows Rice and his fiancà © arguing and hitting at each other; the video ends with Rice knocking his fiancà © unconscious and literally dragging her out of the elevator. He stood there calmly, as if this was a normal occurrence, while casino security and others were trying to help her. Rice, being a public figure, brought the issue of domestic violence to the forefront of all media outlets. For several weeks this was the topic of all new stations, magazines, and internet sites. The public was appalled at Rice’s actions and many were angry at his fiancà © for sticking by him. Many questions arose about Rice’s case and domestic violence in general. For example, â€Å"Doesn’t he know any better†? â€Å"Why did she go on to marry Rice a month after the altercation instead of leaving him†? Should he be allowed to play professional football any longer†? All of these questions and public concerns led me to investigate domestic violence further and the epidemic of it in this country. The main question IShow MoreRelatedThe Issue Of Domestic Violence959 Words   |  4 Pagesâ€Å"Mandatory arrest policies oversimplify the issue of domestic violence, offering a one-size-fits-all solution to a complex social problem† (Zelcer, 2014, p.560). Mandatory arrest laws were created to protect and help victims of domestic violence. However, there have been many issues with this law. Understanding the positive strides made by this law and the negative or unintended consequences allows for a better understanding of mandatory arrest laws and social issues that face society today. Examining theRead MoreThe Issue Of Domestic Violence926 Words   |  4 PagesAmericans generally don t prefer the topic of domestic violence. Us Americans pay the five bucks for People magazine and US Weekly in the checkout line to catch up on the hottest trends and the newest celebrity gossip to carry us through the day, but why is that we skim over the domestic violence ad in the back and don t ponder twice about what they are trying to convey? On the other hand, other countries have recently been speaking their minds loud and clear about this controversial topic. 12Read MoreThe Issue Of Domestic Violence944 Words   |  4 Pages(â€Å"At Issue†).† The problem with dating violence is that it s becoming more common within adolescents. Males who are exposed to domestic violence are more likely to be abusive in their own relationship. Many people are gaining attention to the situation through television shows, books and movies, etc. â€Å"In the 1840s the temperance movement brings attention to the issue of domestic violence, which the reformers see as a consequence of alcohol use .In 1992 The U.S. Surgeon General ranks domestic violenceRead MoreThe Issue Of Domestic Violence Essay2183 Words   |  9 PagesDomestic violence is one of the worlds best kept secret, as an estimated fifteen percent of violent crimes are accounted by intimate partner violence (, yet it is rarely reported, or resulted in a conviction. This issue is prevalent in the United States, and it is a widely represented population, as there are many resources available to those that are victims of this crime. For this literature review, I was interested to see how this heinous crime is seen within Muslim culture, specificallyRead MoreThe Issue Of Domestic Violence1988 Words   |  8 PagesThe last decade has seen si gnificant developments in the law surrounding domestic violence, as the topic shifted from the fringes of public consciousness to the forefront of government policy. High profile cases such as the 2010 Raoul Moat manhunt elevated the issue both politically and in the public eye, raising serious concerns as to how domestic violence is handled in both the criminal and civil spheres as gaps were exposed in the protection of more vulnerable members of society. Cavanagh (2007)Read MoreThe Issue Of Domestic Violence2302 Words   |  10 Pages Domestic violence has become a hot topic lately in articles, newspapers and even discussions on popular News channels. The controversial topic’s importance was ultimately ignited by the video released by TMZ of Ray Rice, the Ravens star running back, striking his then fiancà ©, Janay Palmer, knocking her unconscious in a casino elevator. Rice proceeds to drag Palmer’s body carelessly out of the elevator and leaves her lying on the floor, still unconscious. The releases of the videos showing whatRead MoreThe Issue Of Domestic Violence1527 Words   |  7 PagesWhen we hear about domestic violence, we always assumed that it’s about women. Women are not always the victims, also men, children, elderly or mentally/physically disabled people as well. Victimology is a topic that has been intriguing to me for a while. It certainly has come a long way since 1947 when Benjamin Mendelsohn coined the term. According to all the history that has been provided since that time many improvements have taken place. Such as the accessibility to information regarding theRead MoreThe Issue Focused On Domestic Violence966 Words   |  4 PagesThe issue focused on is Domestic Violence; a common yet silent form of battering, harassment , and sexual assault. As explained by Annie, she meets her husband when she was 16 years old. He was five years older than her. Expeditiously they developed a relationship, and she became pregnant. That’s when the abuse began, he would hit her, throw her into walls and leave her helpless in a puddle of her own blood. She was trapped in a world of fear, regret, and slowly began to feel as if all this was herRead MoreDomestic Violence is a Global Issue1347 Words   |  5 PagesDomestic Violence (DV) is a criti cal social issue that negatively impacts not only our own culture in America but as well as all other cultures around the world. Domestic Violence is a global issue reaching across national boundaries as well as socio-economic, cultural, racial and class distinctions (Kaur Garg 2008). Domestic Violence is a serious problem that can be seen around every society from families of both developed and underdeveloped countries and of different backgrounds. Although thereRead MoreDomestic Violence : A Global Issue Essay1179 Words   |  5 PagesDomestic violence is a global issue which impacts many individuals in numerous ways. To gain a detailed understanding of both the aggressor and victims of domestic violence I chose to exam the psychological and environmental aspects that may influence this continuous behavior that coincides with the continual cycle of violence. I did this, by taking an in-depth look at the perpetrators who repeatedly use manipulation and violence to dominate and control their victims. Additionally, the victims

Wednesday, May 6, 2020

One of the greatest problems that the world is facing...

One of the greatest problems that the world is facing today is of environmental pollution; because it is increasing rapidly every year and causing serious and lasting damage to the earth. The short story â€Å"A Fable for Tomorrow† by Rachel Carson, describes a small beautiful town in America that later became a terrible town because it was overwhelmed by pollution. In addition, most of the technology that is used in today’s society causes pollution, such as cars, and pesticides. Nevertheless, it is really hard for people to give up on technology since they are really familiar with using it every day, which makes it challenging to give it up. A similar story, â€Å"Our Animal Rites,† by Anna Quindlen shows how nature is harmed because of how humans†¦show more content†¦It has become so challenging for some people to stop using the personal transportation because many people do not like to wait for the public transportation, which is usually very crowded and many people are not very comfortable in it. In today’s world, transportation is highly valued, but there are also associated with growing level of environmental externatilities that causes a variety of serious problems. It is also challenging for people to give up their way of transportation because many people do not like to rely on someone else’s transportation to get somewhere, people like to be independent. In the last few years, modern vehicles have become very important to everyone because everybody has their own vehicles to get from one place to another, so for that reason most people are less likely to use public transportation. In addition, having our own transportation is really beneficial to many people, since people do not want to lose their relaxing life enjoyment, which leads this transportation to harm the environment. Therefore, it is hard to cut the facilities that are used on a daily basis, it will not be easy to live a life by giving up the need for personal transportation. Another reason people are harming the environment is for building the vast highways that is destroying the land which belongs to the animals. In the story â€Å"Our Animal Rites† Quindlen states how people are being

Stepsisters free essay sample

There were once two evil stepsisters. I’m best friends with one of them. This stepsister is loved by everyone, even though she really is hideous. I cannot say that it is wrong to love or to love being around this creature because I too love her. But one day I was hurt by this stepsister, my best friend. The kind of pain I was in was the pain of rejection. It feels like an inflated balloon in your chest and with even the slightest agitation the wall of the balloon will harden or explode in tears and fury. This day both of the stepsisters were together and I was also with them. Joining us was my beautiful, even more so on the inside, friend. Yet she had to leave. My best friend began to cry a witch’s shrill laugh once the door was shut. The other evil stepsister then said, â€Å"Why are you laughing at her? Because she wears those ugly GAP jeans?† I too was wearing GAP jeans. We will write a custom essay sample on Stepsisters or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The stepsisters then began their screeching laugh, while I became embarrassed and matured into another teenager.

Tuesday, April 21, 2020

Unit 028 Develop Positive Relationships with Children, Young People and Other Involved in their care Outcome 1 Be able to develop positive relationships with children and young people Essay Example

Unit 028 Develop Positive Relationships with Children, Young People and Other Involved in their care Outcome 1 Be able to develop positive relationships with children and young people Essay Unit 028 Develop Positive Relationships with Children, Young People and Other Involved in their care Outcome 1 Be able to develop positive relationships with children and young people By loup Positive relationships are important with children and young people because I need to establish trust with them so that we can work together day. If I dont have that positive relationship with the children then they wont trust me enough to talk to me or listen to me. It takes time for relationships to be built, they dont Just develop. In order to uild these relationships I would get down to the same level as the children and talk to them and play with them and slowly encourage them to Join in with me in the various activities we are doing, should it be drawing a picture or building blocks etc. I would give the children lots of approval, reassurance and encouragement while working with them in order to give them more confidence in letting me Join in with their play and to aid them opening up to me more. I would also show the children I work with respect and courtesy so that they in turn can show the same to me. We will write a custom essay sample on Unit 028 Develop Positive Relationships with Children, Young People and Other Involved in their care Outcome 1 Be able to develop positive relationships with children and young people specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unit 028 Develop Positive Relationships with Children, Young People and Other Involved in their care Outcome 1 Be able to develop positive relationships with children and young people specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unit 028 Develop Positive Relationships with Children, Young People and Other Involved in their care Outcome 1 Be able to develop positive relationships with children and young people specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I would ensure I communicate clearly with the children so that they understand what I expect of them and in turn I would ensure that I listen to them to what they have to say as I feel that trust and positive relationships cannot be built of I am unable to listen to their needs and wants. To carry this out effectively I need to get down to the childs level and let them talk to me without rushing them or trying to guess what they are going to say and I would also try and keep a childs confidence if it is appropriate to do so.

Monday, March 16, 2020

Abortion Essays (1350 words) - Reproductive Rights, Abortion

Abortion Essays (1350 words) - Reproductive Rights, Abortion Abortion In our society, there are many ethical dilemmas that we are faced with that are virtually impossible to solve. One of the most difficult and controversial issues that we are faced with is abortion. There are many strong arguments both for and against the right to have an abortion which are so complicated that it becomes impossible to resolve. The complexity of this issue lies in the different aspects of the argument. The essence of a person, rights, and who is entitled to these rights, are a few of the many aspects which are very difficult to define. There are also issues of what circumstances would justify abortion. Because the issue of abortion is virtually impossible to solve, all one can hope to do is understand the different aspects of the argument so that if he or she is faced with that issue in their own lives, they would be able to make educated and thoughtful decisions in dealing with it. The definition of a person is an aspect of the abortion issue which raises some very difficult questions. Is an unborn baby a person? When does the unborn baby become a person? This is a difficult question because in order for one to answer it, he must define the essence of a person. When describing the essence of something, one needs to describe the necessary and sufficient conditions of that thing. So how does one define the essence of a person? Kant describes a person as a rational being. Some people define the essence of a person from more of a biological standpoint. Nevertheless, defining the essence of a person is a very difficult thing for a group of people to agree on. Ones own definition of a person would most likely greatly impact his opinion on whether abortion is morally justified or not. This becomes even more complicated when one takes into account potentiality. This raises the question of whether the fetus is an actual person or a potential person. Many would argue that a fetus is a potential person because it is has the potential to become what it is not yet. However, does a potential person have potential rights? An example was used: does a potential doctor have the rights of a licensed doctor? When one is describing potentiality, All he is really describing is what that thing is not. By declaring that a fetus is a potential person, one is also stating that a fetus is not a person. As one can see, this issue of the essence of a person and whether a fetus is a person is a very complicated one. This becomes seven more complicated if one takes into account the issue of rights. Now, the concept of human rights, that is to say, what American society dictates as human rights, conflicts heavily with itself. On one hand, we form a deep and heavy opinion on ones right to life. On the other, we hold an equally strong opinion on ones freedom to live that life as they please. American society by and large has a firm belief in an individuals right to live. Therefore, if one comes to the conclusion that a fetus actually is a person, then that fetus should receive the protection to its right to live, as much as you or I. This society also holds the firm belief in ones right to the sovereignty of his or her own body, equal to that of ones right to live. In this case, it is imperative that we understand what liberties we can and cannot take upon ourselves concerning our lives. Case in point, suicide. Society dictates what we are allowed to do, and how we are allowed to live, by law. Most of American laws are written to preserve ones rights to individuality, and ones right to take the liberty to live their lives as they see fit. However, laws are also written to undermine those whos actions compromise the liberties and freedoms of other individuals, thus protecting the concepts and ideals of agency and liberty. Based on our societys laws, essentially, we believe that what you do to yourself is your choice, and is accepted by law, so long as it doesnt stop or impede the lives and freedoms of others. The difficulty in this dilemma lies within the question of whether an abortion falls into a category of protection of a womans rights over the sovereignty of her own body, or whether it

Friday, February 28, 2020

I Am Qualified, Why Not Me - Why We Hate HR Case Study

I Am Qualified, Why Not Me - Why We Hate HR - Case Study Example There should have been a policy encouraging promotion from within as the priority over external applicants. It was clearly stated that his performance appraisals are excellent; therefore, he was most qualified for the previous positions he applied for. The only thing he lacked was more confidence in his ability, as when Friedman asked him if he thought he was better qualified than the others they hired, his response was negative. Having realized this, he could effectively apply in future senior positions after duly emphasizing his excellent qualifications and ability to do the responsibilities noted. The benefits of promotion from within policy are that the current pool of human resources who would be the priority for higher positions would be better motivated to perform their tasks and therefore, exhibit greater productivity within their scope of responsibilities. This is advantageous for the firm since increased productivity would tantamount to effective achievement of organizational goals. Such a policy would be appropriate and most beneficial for Crystal since currently employed personnel have already been trained on the rudiments of the firm’s operations and are duly competent to address problems that occur within their jobs. Promoting from within would provide much-needed motivation in the workforce, lessen employee turnover, create job satisfaction and opportunities for greater productivity. The article â€Å"Why We Hate HR† written by Keith H. Hammonds, reported to be the deputy editor of Fast Company published it as a cover story to increase awareness on the reasons why HR remain to be seen as inefficient in linking strategies to the organizational outcome. As disclosed, there were apparently six reasons why HR does not effectively deliver to the achievement of organizational goals: (1) lack of most competent and qualified HR personnel; (2) pursuing efficiency instead of value; (3) the inability to HR to conform and adhere to responsibilities expected by the organization; (4) lack of direct connection between HR goals and that of the organization’s ultimate objective of increasing the bottom-line.  Ã‚